5 Search Marketing Skills That May Save Your Life.

Discover five hard-earned search marketing skills you already have that make you better prepared for real-life disasters. The entire world is feeling vulnerable right now. We’re searching for ways to protect ourselves and our families from real and potential threats. Inevitably, elite athletes and the military will survive an apocalypse. Meanwhile, those of us with […]

5 Skills to Build to Win Market-Ready Placement in the Content Marketing Industry.

An Understanding of Brand Strategy You can’t get by in any content marketing job unless you understand the mechanics of what’s below the hood. That’s called content strategy, an industry that’s barely 10 years old, even though the base foundations of the techniques go back hundreds of years. If you don’t know your way around […]

Content Marketing: 5 Unexpected Skills to Build in 2021.

In today’s digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. Today’s digital age is creating a new world, where fresh, creative, human talent and newfangled digital skills are in demand. For example, Google fills over 6,000 roles in one year […]

YouTube Analytics Adds ‘First 24 Hours’ Metric

YouTube is making it possible for for creators to measure how a video performs in its first 24 hours. YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing. Aside from the public view count, data from a video’s first 24 hours […]

5-Step Process to Building SEO Into Your Product.

Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind. Here’s a 5-step process you can use. I’m often asked how to grow organic traffic exponentially. While that’s a broad question, one point I always make is that organic traffic from the product beats content marketing every […]

Short Tail vs Long Tail Keywords? – How to find and use them for SEO and PPC.

When it comes to on-page SEO, keyword research is one of the biggest factors in determining your SEO success or failure. When deciding which keywords to use, you’ll need to do some homework and research before deciding which ones to go for. Short Tail or Long Tail Keywords? A keyword can be either a short […]